About Emily Tauranga
A story born from a conviction
Emily Tauranga was born from a simple conviction: elegance has no age.
For ten years, we've accompanied women who want to affirm their style with confidence, without compromising between elegance, comfort and femininity. Every piece is chosen with care to build a refined wardrobe — easy to wear and made to celebrate a woman exactly as she is.
Meet Emily
Emily is the founder of Emily Tauranga. The brand grew out of a lifelong passion for fashion, beautiful fabrics and the craft of thoughtful boutiques.
Through her years in the world of fashion, Emily kept noticing the same thing: past 40, many women no longer recognise themselves in the collections offered by the big labels. Trends are designed to be noticed, but rarely to celebrate women in their everyday lives.
So she imagined a different kind of boutique — an elegant, welcoming place where every woman can take the time to rediscover her style, be advised with honesty, and choose pieces she feels truly beautiful in.
That is how Emily Tauranga was born.
A selection thought out for you
Every Emily Tauranga collection is designed to bring together:
- Elegant, flattering cuts
- Comfort suited to everyday life
- Fabrics that feel good to wear
- Feminine, refined details
- A timeless style, beyond the trends
We favour pieces that are easy to combine and able to carry across the seasons — clothes you wear with pleasure today and continue to love tomorrow.
Our ambition isn't to follow every trend, but to select the ones that bring real value to your wardrobe.
A boutique close to its customers
For Emily, true luxury also lies in the attention given to every customer.
Behind every order is a woman with her own wishes, her own silhouette and her own story. We want each one to feel heard, supported and valued — as much through our online experience as in person.
Emily Tauranga is much more than a boutique.
It's an invitation to rediscover your style, to affirm your femininity and to dress each day with confidence.
Emily Tauranga — the elegance that looks like you.
Our mission
Our mission is to help women 40 and over dress with elegance, ease and confidence.
We believe a garment shouldn't only be beautiful. It should flatter the silhouette, feel good to wear and give an immediate sense of self-assurance.
That's why we select pieces with flattering cuts, refined details and a timeless style — clothes made to accompany every woman through the different moments of her life, while respecting her personality and her comfort.
At Emily Tauranga, we don't try to transform women. We want to let them feel fully themselves: elegant, feminine and confident.
Rooted in Tauranga
For ten years, Emily Tauranga has accompanied a community of women who share the same love of style and elegance.
Over the years, our world has been built around carefully chosen collections, inspiring encounters and a lasting relationship of trust with our customers.
Tauranga remains at the heart of our identity. Its coastline, its harbour and its natural beauty inspire each of our collections — a quiet elegance, timeless and always personal.
