Privacy Policy

Last updated: 26 August 2026

Emily Tauranga operates this store and website, including all information, content, features, tools, products and related services, to provide you, the customer, with a personalised shopping experience (the “Services”). Emily Tauranga uses Shopify technology to provide the Services.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or when you otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply to the collection, processing and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how your information is collected, used and disclosed as described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

“Personal information” means information that identifies you or can reasonably be linked to you or another individual. It does not include information that has been collected anonymously or de-identified so that it can no longer reasonably be associated with you.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including information derived from them:

• Contact information, including your name, address, billing address, shipping address, telephone number and email address.
• Financial information, including credit or debit card details, bank account information, payment card information, transaction details, payment method, payment confirmations and other payment-related information.
• Account information, including username, password, security questions, preferences and settings.
• Transaction information, including products you have viewed, added to your cart or wishlist, purchased, returned, exchanged or cancelled, as well as your previous transactions.
• Communications with us, such as information you provide when contacting our customer service team.
• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information, including information about how and when you interact with or browse the Services.

SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

• Directly from you when you create an account, visit or use the Services, communicate with us or otherwise provide us with your information.
• Automatically through the Services, including from your device when you use our products or services or visit our website, as well as through cookies and similar technologies.
• From our service providers when we engage them to provide certain technologies or when they collect or process information on our behalf.
• From our partners or other third parties.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, Personalising and Improving the Services

We use your information to provide the Services, including fulfilling contracts, processing payments, fulfilling orders, remembering your preferences, sending account-related notifications, managing returns and exchanges, enabling product reviews and providing a personalised shopping experience.

Marketing and Advertising

We may use your information for marketing and promotional purposes, including sending marketing communications by email, SMS or post and displaying online advertising through the Services or on other websites.

Security and Fraud Prevention

We use information to authenticate your account, provide a secure shopping experience, detect and investigate potential fraud or unlawful activity, and protect the Services.

Communicating With You

We use your information to provide customer support, respond to your enquiries and maintain our relationship with you.

Legal Reasons

We may use your information to comply with applicable laws, respond to lawful requests, resolve disputes and enforce our terms and policies.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

• Shopify, service providers and other third parties that provide services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage and logistics.
• Business and marketing partners that provide marketing and advertising services.
• Where you provide us with instructions or consent to do so.
• Our affiliated companies.
• In connection with a business transaction, such as a merger, acquisition or insolvency, or where required to comply with legal obligations.

OUR RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes your personal information in connection with your use of the Services to provide and optimise them.

Information submitted through the Services may be transferred to Shopify and third parties who may be located outside New Zealand or your country of residence.

In certain circumstances, Shopify may be responsible for processing your personal information and responding to requests relating to your privacy rights.

THIRD-PARTY WEBSITES AND LINKS

The Services may contain links to third-party websites. We are not responsible for the privacy or security practices or policies of these websites.

CHILDREN'S INFORMATION

The Services are not intended for children, and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the details below.

SECURITY AND DATA RETENTION

No security measure is completely secure. We retain personal information for as long as reasonably necessary to manage accounts, provide the Services, comply with legal obligations or resolve disputes.

YOUR RIGHTS AND CHOICES

Depending on where you live, you may have the following rights:

• The right to access your personal information.
• The right to request deletion of your personal information.
• The right to request correction of inaccurate information.
• The right to request portability of your information.
• The right to manage your marketing preferences.
• The right to object to or restrict certain processing.
• The right to withdraw consent where processing is based on consent.

You can exercise these rights by contacting us using the details provided below.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before processing certain requests.

COMPLAINTS

If you wish to make a complaint about how we handle your personal information, please contact us using the details below.

You may also have the right to lodge a complaint with the relevant privacy or data protection authority in your jurisdiction.

INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, stored in and processed in countries outside New Zealand.

Where required, we will use appropriate and recognised safeguards or data transfer mechanisms to protect your personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any updated version will be published on this website, and the “Last updated” date will be changed accordingly.

CONTACT INFORMATION

Emily Tauranga

Email: info@emily-tauranga.com

Customer Service Hours:
Monday to Friday: 9:00 am – 5:00 pm

We aim to respond to emails within 1–2 business days.